Design Director based in Philadelphia
Jay Ferguson
Jay Ferguson
Formerly:
Design Director
@Hero Digital
Creative Direction
Visual Design
User Experience
Product Design
Illustration
Iconography
I see a half-empty glass as an opportunity to improve. I want to be the driving force to fill the rest of the glass, and I’m unsettled until it’s full.
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The objective was to complete a conceptual version of the page where the design was clean, modern, and focused on positioning the medical professionals as the heroes. While my version was not chosen, aspects and ideas of my design are live today on the Cedar-Sinai home page.
View Concept Work
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The Prepaid product at Xfinity was seen as a small scrappy start-up with a limited budget and resources. Over the better part of three years, I was a part of a small team within Hero Digital that helped develop a number of services that benefited Xfinity Prepaid's loyal user base–and to help drive that sense of loyalty further.
View Product Design Flows
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UNC Health partnered with Hero Digital to help develop the future of healthcare on the web. There was a fundamental rethink of UNCH's web properties starting with their existing brand standards, making the applicable adaptions for the web, and developing the look and feel that would help them define their modern customer-focused approach.
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As part of a team at Hero Digital, we came at a redesign of Ameriga's site from a pure analytics and data standpoint. After being the agency of record for a few years, a fundamental shift in how they present themselves on the web was needed. For my version, we arrived at a home page that looked and functioned a lot like an app.
View Concept Work