AmeriGas Propane

The Approach
We came at a redesign of Ameriga's site from a pure analytics and data standpoint. After being the agency of record for a few years, a fundamental shift in how they present themselves on the web was needed. With most of the pages seeing virtually no traffic, we collapsed those pages in a hamburger menu and stayed laser-focused on what the data pointed us to–getting a price quote on propane service and allowing existing customers to see current pricing. This drove the homepage to look and function a lot like an app.

Below is concept work that was never launched.